At second internship at Gymboree Play & Music Viet Nam, I managed fanpage content as well as cam up with content strategy plan for "9Q makes a genius" for the first time. Furthermore, I also contributed in CRM events together with the whole team.
OVERVIEW
Project: Gymboree Play & Music Viet Nam Fanpage
Channel: Digital.
Type: Social media content.
Time: 15/01/2018 - 15/04/2018
PLANNING
Mood & Tone: Imaginative, educational, friendly.
Visual: Animation, live action.
Purpose: Raise brand awareness & brand positioning.
Challenge: Create monthly concept & adapt them to monthly theme.
ACTIVITIES
Copy writing & Creative Planning
Month: January
Theme: Play strong
Concept: Indoor fun
Link: https://www.facebook.com/gymboreevn/posts/1526656754122392
Link: https://www.facebook.com/gymboreevn/posts/1529197813868286
Link: https://www.facebook.com/gymboreevn/posts/1530183953769672
Link: https://www.facebook.com/gymboreevn/posts/1530397460414988
Link: https://www.facebook.com/gymboreevn/posts/1536346969820037
Link: https://www.facebook.com/gymboreevn/posts/1540323102755757
Month: February
Theme: Tet
Concept: Shape of wish
Link:
https://www.facebook.com/gymboreevn/posts/1547120575409343
https://www.facebook.com/gymboreevn/posts/1547940088660725
https://www.facebook.com/gymboreevn/posts/1554004211387646
Link: https://www.facebook.com/gymboreehanoi/posts/979437008874098
Link: https://www.facebook.com/gymboreevn/posts/1554258304695570
LInk: https://www.facebook.com/gymboreevn/posts/1557934454327955
Link: https://www.facebook.com/gymboreevn/posts/1560272967427437
Link: https://www.facebook.com/gymboreevn/posts/1561220467332687
Link: https://www.facebook.com/gymboreevn/posts/1565210053600395
Link: https://www.facebook.com/gymboreevn/posts/1567752376679496
Link:
https://www.facebook.com/gymboreevn/posts/1554179264703474
https://www.facebook.com/gymboreevn/videos/1570400393081361/
Month: March
Theme: Music
Concept: One heart music
Link: https://www.facebook.com/gymboreevn/posts/1584370621684338
Link: https://www.facebook.com/gymboreevn/posts/1587487024706031
Link: https://www.facebook.com/gymboreevn/posts/1591925184262215
Link: https://www.facebook.com/gymboreevn/posts/1593823797405687
Link: https://www.facebook.com/gymboreevn/posts/1593877164067017
Link: https://www.facebook.com/gymboreevn/posts/1600307543423979
Link:
https://www.facebook.com/gymboreevn/posts/1585481604906573
https://www.facebook.com/gymboreevn/videos/1592867427501324/
https://www.facebook.com/gymboreevn/videos/1598156276972439/
https://www.facebook.com/gymboreevn/posts/1603181989803201
Month: April
Theme: Earth Day
Concept: Paint your earth
Link:
https://www.facebook.com/gymboreevn/photos/a.405931346194944/1608467352607998/
https://www.facebook.com/gymboreevn/posts/1609389515849115
Link:
https://www.facebook.com/gymboreevn/posts/1612678555520211
https://www.facebook.com/gymboreevn/posts/1619731974814869
Link:
https://www.facebook.com/gymboreevn/posts/1614660221988711
https://www.facebook.com/gymboreevn/posts/1615721085215958
https://www.facebook.com/gymboreevn/posts/1620796601375073
https://www.facebook.com/gymboreevn/posts/1621790491275684
https://www.facebook.com/gymboreevn/videos/1626571767464223/
For more information:
"IAM ME" Party
https://www.facebook.com/gymboreevn/posts/1531706113617456
https://www.facebook.com/media/set/?vanity=gymboreevn&set=a.1543331022454965
"SELF - DIRECTION" Party
https://www.facebook.com/gymboreevn/posts/1593983134056420
https://www.facebook.com/media/set/?vanity=gymboreevn&set=a.1601458796642187
MUSIC FESTIVAL
https://www.facebook.com/gymboreevn/posts/1589991264455607
https://www.facebook.com/media/set/?vanity=gymboreevn&set=a.1612700762184657
